So many efforts to fight plastic pollution are either fleeting marketing campaigns or well-intentioned programs doomed to fail for want of sufficient research and coherent planning. Nik Schwarten's PlasticPlug is neither. Grounded and aware of the limitations and fully harnessing the resources where they will be deployed, while unencumbered by vanity, profit and wishful thinking, this solution has the power to claim a desperately needed win in our war against plastic.