A system like this will restore the National Pride and remove the shame from being the world’s third biggest ocean polluter. Clearly this holds massive potential for an inspirational approach to educate and motivate the Philippine citizen towards a better awareness and own personal responsibility with waste management. This is a great chance to find new ways of communication and interaction through the huge success the system will deliver.

A main problem of current MRFs is the lack of “attractivity”. They do not yield relevant results an thus are not creating interest and motivation in the community.

A river-fueled MRF would result in astonishing numbers and (in combination with a measured usage by adjoining communities) will be used for creating success stories and enthusiasm. Together with the rewarding system of the PlasticPlug we can reach all levels of society.

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